At a minimum, every solopreneur business needs 3 types of offers.

- 1 free offer: Draws people in
- 1 entry offer: A low risk taste of value
- 1 core offer: Comprehensive, high-impact solution

Including these 3 types of offers in your business model creates a reliable customer journey. A pathway that consistently brings new people into your ecosystem while providing more and more value to current customers.

The goal? Effectively nurture customers from first contact all the way to a major purchase. 

Some people call this model a value ladder or offer ladder — I call it a trust ladder.

Why it's a trust ladder → before going all in with your higher ticket service, this type of business model allows customers to sample what working with you is like without a high financial risk straight away...

WOW them with your free + entry offers, and there will be little to 0 resistance when signing up for your core offer.

All because you've proven yourself already.

Here's an example of a solopreneur business using this concept:

Let's use a Pinterest marketing specialist as our scenario.

Free offer: A step by step guide to creating visually appealing posts (pins). This checklist provides all the essentials of creating high-quality posts for Pinterest, including the correct dimensions as well as templates you can use to start posting today.

This would begin the customer journey and provide a quick win for potential clients. Setting the foundation of trust.

Entry offer: A $129, 90-minute webinar breaking down advanced concepts around Pinterest growth: Including SEO tips, best 3rd party tools, and insights into the best performing Pinterest funnels.

This gives an affordable insight into what working with you directly is all about, and the results one can expect to receive.

Core Offer: A $3,000+ Pinterest consulting service, where your entire Pinterest funnel is created for you and you're given a complete strategical breakdown on how to execute on Pinterest moving forward.

This core offer would demonstrate commitment to their long-term success and establishing you as an indispensable partner.

In summary:

Free offer → Entry level guidance for those getting started.

Entry offer → A "create once, sell infinitely" product for those looking to go deeper.

Core offer → A premium offer for those that are serious and want personalized guidance.

The cool thing about the trust ladder model is you can rotate the products (and have multiple) at all stages...

Free offers can include:

- Email courses
- Newsletters
- Checklists
- Ebooks

Entry offers can include:

- Group coaching sprints
- 60 minute 1:1 calls
- Video courses
- Paid webinars

Core offers can include:

- 1:1 coaching programs
- Done-For-You services
- Huge product bundles
- Extended cohorts

There's no shortage of options, you simply need to determine what works best for your business and target audience.

You can change up these offers (entry offers especially) frequently. And have multiple of each kind — Depending on the needs of your customers.

You do need 1 skill to pull it off → the core knowledge of spinning up a high-quality offer quickly. 

But once you have that skill, creating your trust ladder comes easy. And setting up your business for success.

If you're looking for some clarity around quickly creating slam-dunk entry offers, or want some personalized feedback on creating a trust ladder for your business, book a strategy call using this link: book here.

Let's get your trust ladder set up for success — aka to maximize your $$ flow