One of the things I teach is "you must have recurring revenue in your business."

If you don't have recurring revenue, you will always be stressed about your future income and hustling for sales. One bad month can turn your world upside down.

But often times, it's not so simple to get recurring clients. The number 1 reason for this is lack of trust.

It's a tough sell to get someone that hasn't worked with you before to start paying you $2,000+ per month right away. Especially with a long-term contract in place.

The only solopreneurs I've seen pull this off effectively have done at least 1 of these 2 things:

1) They operate in a very specific niche
2) They have built A LOT of trust through content and their personal brand

For everyone else, the best way to create a recurring client is to start by building trust through an intro offer. Create a customer, then turn that customer into a recurring client after you WOW them with their first purchase.

Here's some helpful tips to help you do just that...

What is an Intro Offer?

An intro offer is a one-time service — usually priced between $500 - $5,000 depending on target market — that naturally transitions into your core recurring offer.

An example:

1. A newsletter copywriter might first write a welcome email sequence with the goal of eventually writing every issue of a company's newsletter.

Intro offer: email sequence. Priced at $2,000.
Core offer: ongoing weekly newsletter writing. Priced at $2,500 per month.

With that defined, let's refresh why this is needed...

Because first time buyers are skeptical of your work.

It's natural for someone to hesitate before forking over a lot of money to someone they have not worked with before. Having an introductory offer in place allows you to build that trust at a "safer" price point for your buyers.

Then after they see positive results following this one-time project, you can upsell them into a recurring service.

But there's an extra benefit too...

Most of your leads won't be fully qualified for your ongoing service. This could be for any number of reasons, a big one being they don't have the budget (sometimes lack of budget is an objection, but a lack of budget does exist).

For any unqualified prospects, having a low or mid-ticket offer in place allows you to capture some revenue from these prospects instead of letting them walk away for $0.

If you want a simple, service-driven offer ladder, the lead flow would look something like this:

That's all for this issue. Hope it helps you rethink how you can leverage smaller offers to build up consistent revenue over time.

Rooting for you.

P.S. If you want help building your offer ladder and to grow your online business alongside dozens of other solopreneurs, access our Offers course and coaching inside of our business owner membership, the Laptop Lounge.